Dan Toma is a lean innovation practitioner, keynote speaker and co-author of the book The Corporate Startup and soon released Innovation Accounting. He has been involved with technology startups across the world and is an innovation community leader in Europe. Dan focuses now more on enterprise innovation management and has worked with companies like Deutsche Telekom, Bosch, Jaguar Land Rover and Allianz. We discussed with Dan about:

• what is his definition of innovation and what types of innovation are there,
• what is financial accounting as such missing to be proper instrument for measuring innovation,
• what are necessarily things an organisation should establish before starting with innovation accounting,
• which metrics should be used to measure innovation at different stages of organisation and product lifecycle,
• are there also some negative effects of innovation accounting and
• what would he tweet to be accepted by Elon Musk for a meeting to discuss about innovation accounting?

 me@danto.ma